Ginger Biss
Curiously Strong Creative
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Coffee-Mate® & David Bromstad @Target

How do make a splash in the dairy aisle at Target? Give designer-obsessed shoppers a delicious serving of HGTV celebrity, David Bromstad – supported across social media outlets, bolstered by a meaningful influencer program, and backed by an exciting sweepstakes.  

First, we stirred up some excitement.

 
 
 

Then we poured on some inspiration.

 
 
 

In fact, we gave shoppers some fun and
easy-to-do home décor tips.

 

Get Inspired!

Mix It Up.

Bring on the Bling.

 

Next, we sweetened the deal with an exciting sweepstakes!